Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable TV, like…

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….

Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.

Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.

We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…

Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…