Advertising Archives

Insights | 10-07-2024

Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…

Insights | 19-04-2024

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to…

Insights | 11-04-2024

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.

Insights | 21-03-2024

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Insights | 20-03-2024

Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…

Insights | 18-03-2024

Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…

Insights | 25-01-2024

Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…

Insights | 25-09-2023

As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.

Insights | 22-09-2023

Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s ever-evolving media…

Insights | 30-03-2023

Discover the 5 factors that move the needle for brand building across branded content, influencer and podcast marketing…

Insights