Insights | 22-07-2024
Analyzing Out of Home Impact
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s overall…
Insights
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Insights | 12-07-2024
Adding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution demonstrated…
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Insights | 15-05-2024
Influencer marketing: The obvious approach
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says Heather at…
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Insights | 18-03-2024
Southeast Asia: CPG Marketing Mix Modeling meta analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
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Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
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Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
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Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
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Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
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Insights | 15-04-2022
Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
