Disclaimer: YUMI TV, Streaming Ratings Transition Database – 450 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 58,404,410. Period: July 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

METHODOLOGY & FAQ

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico July 2024 appeared first on Nielsen.

The share of streaming viewing increased to 8.6% of total TV (from 8.3% in June). YouTube remained the streaming leader for the second month in a row, with its share unchanged at 2.1%. Netflix gained 0.2 percentage points, reaching 1.9% share of video content viewing on TV in July.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | July 2024 appeared first on Nielsen.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (112). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but could challenge the United States for first place on gold medals. The 86 medals currently forecast for China would be three fewer than the country’s total of 89 in Tokyo three years ago. The 34 gold medals forecast would be four down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting one British medal fewer than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 17 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its final forecast total of 27 gold medals would be not far short of France’s total number of medals at the last Olympics, if it is achieved.

Australia is expected to be fifth on the total medal table. The 54 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 24 years, since winning a record 58 when hosting Sydney 2000.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries is severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 112 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 112 medals is similar to the total claimed by Team USA in 2021. The United States team has medals projected in 28 different sports in the Virtual Medal Table, one sport fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 86, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Final Gracenote projections for Paris 2024 suggest that China will produce a similar performance to three years ago. Diving, shooting, swimming, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 20 different sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 34 means that it may be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 63, Tokyo 2020: 64)

The final Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Summer Olympics has been built on having medal winners in at least 20 sports. Gracenote’s final VMT forecast has British medal winners in 21 different sports, suggesting that this trend is set to continue. Prior to the 2012 Olympic Games, Great Britain had not won medals in at least 20 sports for over 100 years, since hosting in 1908. 

France

(Paris 2024: 60, Tokyo 2020: 33)

Gracenote’s final forecast projects that host nation France will increase its medal total significantly, nearly tripling its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are projected in 28 different sports in Paris. This would be a new French record. At the Paris 2024 Games, France is expected to have its best Olympic Games for 124 years, since winning 115 medals when hosting in 1900.

Australia

(Paris 2024: 54 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve in Paris. Gracenote expects Australia to win over 40 medals for the sixth time in the last eight Olympics and more than 50 for the first time for 24 years. If Australia wins 54 medals as forecast, it will be the country’s best Olympic performance since hosting Sydney 2000. Achieving this will depend to a great extent on the success of the swimming team.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		39	32	41	112
China		34	27	25	86
Great Britain		17	20	26	63
France		27	21	12	60
Australia		15	23	16	54
Japan		13	13	21	47
Italy		11	19	16	46
Germany		11	12	12	35
Netherlands		16	10	8	34
Republic of Korea		9	4	13	26

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 47, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s final Virtual Medal Table has the Japanese team winning 11 fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be more than halved, from 27 to 13. Medals are forecast in 17 different sports, well short of Japan’s record of 21 from Tokyo 2020. However, 47 medals would represent Japan’s second best Summer Games performance, after Tokyo 2020.

Italy

(Paris 2024 projection: 46, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s final Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 46 medals across an all-time best 21 different sports, beating its record of 40 medals across 19 sports in Tokyo.

Germany

(Paris 2024: 35, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 may continue that trend with Gracenote’s final Virtual Medal Table projecting 35 medals for Germany, two fewer than in Tokyo. The German team is forecast to win medals in 18 different sports, the joint second lowest since reunification, after London 2012. Germany no longer dominates any particular sport and no more than three medals for the German team are forecast by the VMT in any single sport.

Netherlands

(Paris 2024: 34, Tokyo 2020: 36)

Three years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris. Gracenote’s final forecast has the Dutch team breaking the country’s gold medal record of 12, set at the Sydney 2000 Olympics but just falling short of the total medal record of 36 from the same Games. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports. The 2024 Summer Games look like being a similar story with Gracenote forecasting medals in 12 different sports. However, success this year will primarily depend on three sports – rowing, cycling – track and athletics – which, between them, are expected to deliver half of the medals for the Netherlands.

Republic of Korea

(Paris 2024: 26, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 26 medals, including nine golds, across 11 different sports. This would be Korea’s best Olympic medal winning performance since 2012 and it would put Korea back into the top-10 medal winning nations.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Canada		7	9	5	21
Hungary		7	6	7	20
Brazil		8	4	6	18
Spain		5	5	8	18
Poland		3	7	7	17
Denmark		5	5	4	14
Turkiye		4	5	5	14
New Zealand		4	4	6	14
Ukraine		2	4	7	13
Ethiopia		6	3	3	12

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Kenya		5	4	3	12
Sweden		4	4	4	12
Belgium		4	2	6	12
Georgia		3	4	5	12
Uzbekistan		3	2	7	12
Switzerland		0	6	6	12
Iran		4	2	5	11
Ireland		2	3	5	10
Kazakhstan		2	3	5	10
Jamaica		1	5	4	10

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand projections and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. https://www.nielsen.com/news-center/2024/virtual-medal-table-forecast/

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post Nielsen’s Gracenote Expects USA, China, Great Britain, France and Australia to Lead 2024 Paris Olympic Games Medal Table appeared first on Nielsen.

This was mainly due to traditional TV and sports enthusiasm from broadcasts of the European Football Championships. Matches of the Euro2024 tournament played in Germany dominated Polish program rankings in June, with Polish team matches at the top of the list.  

Streaming accounted for a slightly smaller TV audience in June (8.3% compared to 8.6% in May). YouTube was the top streaming platform with a 2.1% share of TV screen viewing. Netflix, with 1.7%, declined from 2.2% in May. 

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | June 2024 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 450 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 58,404,410. Period: June 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico June 2024 appeared first on Nielsen.

Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (123). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 87 medals currently forecast for China would be two fewer than the country’s total in Tokyo two years ago. The 36 gold medals forecast would be two down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two fewer British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 14 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 29 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is expected to be fifth on the total medal table. The 48 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning 50 at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 123 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 123 medals is 10 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 26 different sports in the Virtual Medal Table, three sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 87, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 36 means that it should be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 62, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast, for medal winners in 21 sports, suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era.

France

(Paris 2024: 56, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 24 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 48 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 48 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		39	32	41	112
China		34	27	25	86
Great Britain		17	20	26	63
France		27	21	12	60
Australia		15	23	16	54
Japan		13	13	21	47
Italy		11	19	16	46
Germany		11	12	12	35
Netherlands		16	10	8	34
Republic of Korea		9	4	13	26

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 46, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning 12 fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be more than halved, from 27 to 12. Medals are forecast in 16 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 46, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 46 medals across 20 different sports, six more podium places than in Tokyo.

Germany

(Paris 2024: 37, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 may halt that trend with Gracenote’s Virtual Medal Table projecting 37 medals, the same as in Tokyo. The German team is forecast to win medals in 20 sports, the joint third lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than three medals for the German team are forecast by the VMT in any single sport.  

Netherlands

(Paris 2024: 34, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set more records. Our latest forecast has the Dutch breaking the country’s gold medal record of 12, set at the Sydney 2000 Olympics. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Korea Republic

(Paris 2024: 29, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 29 medals, including eight golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Canada		7	9	5	21
Hungary		7	6	7	20
Brazil		8	4	6	18
Spain		5	5	8	18
Poland		3	7	7	17
Denmark		5	5	4	14
Turkiye		4	5	5	14
New Zealand		4	4	6	14
Ukraine		2	4	7	13
Ethiopia		6	3	3	12

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Kenya		5	4	3	12
Sweden		4	4	4	12
Belgium		4	2	6	12
Georgia		3	4	5	12
Uzbekistan		3	2	7	12
Switzerland		0	6	6	12
Iran		4	2	5	11
Ireland		2	3	5	10
Kazakhstan		2	3	5	10
Jamaica		1	5	4	10

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post US, China, Great Britain and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games appeared first on Nielsen.

Beginning with May 2024, The Gauge Mexico report provides initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study, being generated with a subsample of 450 representative households from the official panel that will continue to be strengthened during the second half of the year by completing a subsample of 900 homes. This will continue throughout the year until the installation is completed within the official panel in its entirety.

In this first update of The Gauge Mexico, we observed that across the 28 covered cities, linear television viewing represented 51.6% of overall TV consumption in May 2024, and streaming represented 17.6%.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 450 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 58,404,410. Period: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

What is changing starting may 2024

Nielsen IBOPE implemented a laboratory panel consisting of 200 homes with broadband Internet, distributed across the three main cities of the country: Mexico City, Guadalajara, and Monterrey. This initiative aims to introduce new technology to Mexico and lay the foundation for streaming measurement in the country. Up until now, data from this panel has been used to generate The Gauge Mexico report.

Aligned with the vision of converged TV measurement, the rollout of this new measurement technology has begun in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month, it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study. The subsample will continue to be strengthened during the second half of the year, reaching 900 homes. This process will continue until the installation is completed within the official panel in its entirety.

Given the change in scope explained above, we are also making available this month’s report with the previous scope.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico May 2024 appeared first on Nielsen.

Polish viewers in May spent on average 3 hours and 32 minutes a day in front of their home television screens, which calculates to 14 minutes less than in April 2024. The components of this viewing also changed: time spent with traditional television fell by 6% from April, while time spent watching streaming content increased by 2%. 

Among TV programs, Polish series, news programs and entertainment programs enjoyed the largest audiences in May. Among streaming content sources, Netflix, HBO Max and Viaplay recorded increases. This translated to an increase in streaming’s share of total video viewing on TV screens, which reached a record 8.6% in May (the highest level since the launch of the Gauge in Poland in December of 2022. Netflix has strengthened its leading position among streaming services as its share of TV usage rose to 2.2% (from 1.9% in April).c

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | May 2024 appeared first on Nielsen.

• Leaders emerge: Netflix and Amazon Prime Video reign supreme, with 56% of respondents accessing each platform weekly – a 6% rise for Amazon Prime Video, and a 4% rise for Netflix. Disney+ remains static at 29%. Indeed there is a -4% decline in households not having a streaming subscription.
• Netflix winning new usage: Netflix tops the new usage charts for 2024 with 18% of respondents saying they have started using or subscribed to the service this year. Amazon Prime Video was at 16%, with Disney at 11%. 
• Traditional TV falters: Daily viewership of public broadcasters ARD and ZDF has dropped to 39%, with weekly viewership at 73%, indicating a decline in linear television’s dominance.
• Connected TV (CTV) is here to stay: Over three quarters (76%) of those surveyed are aware of, or have used, CTV with over a third (35%) saying they either use it every day or at least three times a week. 61% of users access CTV services from a Smart TV with 29% using a streaming stick to do so.
• Fake news worries: Almost three quarters of respondents (74%) have definite concerns about fake news, with 41% expressing big worries about it, a rise of 5% year-on-year. 69% of those surveyed highlighted social media platforms as the least trusted medium when it comes to fake news, with radio being the most trusted with just 23% worried, an annual decline of -3%.
• Instagram increases: Whilst over three quarters (76%) of those surveyed use WhatsApp every day, Instagram has moved ahead of Facebook for the first time with 36% citing that they use the platform at least daily. Facebook comes in third with 35% using it daily, YouTube in fourth with 33% and TikTok in fifth with 18%.

Fernando Reimann, EMEA Thought Leadership & Innovation Lead, said. “This is a fascinating study, uncovering the changing viewing habits and content consumption of the German population. The findings really showcase the shift in how Germans are consuming media as we look to better understand what people want and the current trends around media and advertising. It is quite clear; streaming services are no longer a novelty, but they are the primary platform for video entertainment, are starting to dominate the media landscape, and are definitely here to stay.” 

To download the full report click here: https://bit.ly/3VaRUGt

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

Press Contact

The post Streaming Takes Center Stage in Germany as Traditional TV Viewership Declines appeared first on Nielsen.

Marketing’s Great Balancing Act

Media transformation and pragmatism in Asia Pacific

Download the white paper

Marketing’s Great
Balancing Act

Media transformation and
pragmatism in Asia Pacific

Download the white paper

Marketers across the region must juggle short-term ROI with long-term brand building needs in an increasingly complex media landscape. This white paper helps you understand how to strike the right balance. 

This paper was written in consultation with the industry as part of The Collective – Nielsen’s series of senior media leaders round tables and events. Hosted in key markets annually, these aim to bring together leaders of the industry in a series of Chatham-house rules conversations, to expand, debate and converse on a number of critical industry topics.

Learn more about:

Marketing investment priorities across Asia Pacific

Strategic gaps between media goals and campaign KPIs in the region

Advancements in reaching and measuring key audience segments

How to capture the true impact of your marketing efforts

The post The Collective Singapore appeared first on Nielsen.