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Nielsen in Canada
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Canada. Learn more about our local offerings.
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ArticleWhat’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Sports & gaming7mins read
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ArticleThe “Cowboy Carter Effect” — Increasing young Black listeners’ engagement with country music
Country music – a new opportunity to engage Young Black listeners tuning into the genre.
Marketing performance3mins read
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Report2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Marketing performance2mins read
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