TV ratings Archives

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…

Insights | 16-02-2024

We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…

Insights | 20-11-2023

In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…

Insights | 12-09-2023

Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…

Insights | 09-08-2023

Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…

Insights | 26-04-2023

The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…

Insights | 09-02-2022

While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…

Insights | 14-10-2021

The arrival of the fall TV season and the return of football (with fans) combined to drive big viewership in September,…

Insights | 19-08-2021

In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events…

Insights | 05-05-2021

The Black Lives Matter movement has broken through as a collective mission finding allies across genders, ethnicities,…

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