Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…
Insights
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Insights | 31-07-2024
The Record: Q2 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio universe.
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Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
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Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
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Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…
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Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution demonstrated…
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Insights | 17-06-2024
Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
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Insights | 12-06-2024
What comes after cookies?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising ecosystem,…
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Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…
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Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
