Big data Archives

Insights | 10-07-2024

Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…

Insights | 23-05-2024

Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get very…

Insights | 11-04-2024

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.

Insights | 21-03-2024

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Insights | 29-02-2024

Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.

Insights | 25-01-2024

Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…

Insights | 08-01-2024

Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…

Insights | 20-11-2023

In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…

Insights | 12-10-2023

In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…

Insights | 25-08-2023

Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…

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