Reaching EMEA and Asian audiences is just the beginning

Driving returns is crucial, and having the data to back it up is essential. Join us to uncover how marketers from EMEA and Asia are identifying, measuring and optimising ROI through the entire customer journey. 

With the proliferation of platforms and devices, reaching audiences, nurturing prospects and acquiring customers has never been more important and more complex. Achieving holistic measurement is crucial, as measuring in silos can disrupt the path to purchase. 

Join us for global insights from Arnaud Frade, Head of APAC Media and Ben Samuel, Head of EMEA Marketing Mix Consulting on how you can excel in an outcomes-focused advertising landscape. 

By now, we’ve all heard that women’s sports are having a moment.

That rings particularly true with the WNBA as viewership and fandom reach new heights. As the popularity of women’s sports surges, we’ll look at how momentum has grown over the last several years and the enhanced value delivered to fans and sponsors. Through data-driven frameworks, we’ll also outline how brands should assess and approach this massive growth opportunity.

We’ll be joined by speakers from the WNBA and Google to discuss their partnership, how it enables fan growth, and how they measure success. We’ll also review Google’s commitment and investment in women’s sports alongside the WNBA’s approach to attracting more sponsors and media coverage.

Reaching audiences is only half the equation.

You have to drive returns, and you have to have the data that proves it. Learn how to identify, measure and optimize ROI at every step of the new customer journey.

Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel. 

Watch to hear from Global Head of Marketing Mix Consulting, Josh Kowal and VP of Consulting, Arica McKinnon on what it takes to thrive in an outcomes-obsessed ad world. 

Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and strategy?

In this exclusive webinar, Katherine Canario, Director of Marketing Mix Modeling, and Ben Samuel, VP of Commercial for Nielsen Marketing Mix Modeling delve into the evolving landscape of AI in marketing measurement and uncover the crucial insights you need to propel your business forward. Learn how you can maximize AI’s potential while understanding and mitigating associated risks.

As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential.

Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel. 

Moderated by Ashwini Karandikar, EVP, Data, Tech and Media from 4A’s, join Ameneh Atai, General Manager, Digital & Advanced TV and Tanner Goranson, VP, Client Strategy, Nielsen ONE as they discuss CTV trends, the need for understanding advanced audiences, and how advertisers need to strategize their objectives and approach for both TV and CTV.