Insights | 12-04-2022
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief…
Insights
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Insights | 02-03-2022
Black-owned media: making the case for better brand partnerships
Steed joined Nielsen’s VP of Diverse Insights and Partnerships, Charlene Polite Corley, to discuss the impact of…
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Insights | 25-02-2022
Tuning into radio’s potential: the power of Black-owned radio
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of…
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Insights | 15-02-2022
The importance of understanding the nuances of Black representation in media
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make…
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Insights | 22-11-2021
Seeing and believing: Meeting Black audience demand for representation that matters
As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with Black…
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Insights | 16-10-2021
El estado de los medios en el mundo
Expertos líderes de la industria y de Nielsen analizan cómo navegar por el panorama mundial de los medios ahora y en el…
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Insights | 11-10-2021
Winning in the influencer era
At TikTok’s recent The Stage event, Nielsen’s Steven Lindsay, Executive Director, Head of Digital Measurement Asia…
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Insights | 05-10-2021
Take command of your brand: Long term-growth requires a balanced marketing strategy
Nielsen’s EVP of Marketing Analytics Tina Wilson and American Family Insurance’s VP of Marketing Sherina Smith took…
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Insights | 24-08-2021
Quality Data Will Help Publishers Cultivate Stronger Audience Relationships
As the media industry plans for a future without third-party cookies, many are quick to jump to the implications for…
